Interesting quote from John Friedman on the Sustainable Business Forum — and a nice shout-out to the value that a ranking like Working Mother has:
I absolutely cringe when I hear people say that employees want to ‘feel’ valued. The fact is that employees need to ‘know’ that they are valued. The best way to demonstrate (rather than say) that the work they are doing is appreciated by their colleagues and important to customers is by showing them how their role fits into the larger picture. For example, the partnership between building materials company Lafarge and Habitat for Humanity International reconnected employees to the tremendous value that the products they helped create bring to thousands of people. In addition, a consistent theme running through Working Mother’s annual list of Best Places to Work is that top employers treat their employees as their most valued assets by investing in their growth, engagement and satisfaction.