Exxon Tops Forbes Global 2000 Ranking… Big Companies Still Pretty Big

As I wrote about in MediaPost, a few weeks ago I had the tremendous pleasure of attending the NYT Energy for Tomorrow conference. Awesome event (GORGEOUS setting in the Times Center) that sparked some lively conversations about the very exciting (ahem, potential) future of renewable resources (hellloooo wind farms). 

Then, this past week I made the shocking discovery that the majority of my (incredibly smart and well-informed) millennial undergraduate students had never heard of the Exxon Valdez oil spill! Which rather disturbingly validates the power of PR and the vagaries of memory. (And I say that as a very happy, not-completely-jaded, PR professional).

So, I find it apropos that yesterday’s ninth annual Forbes Global 2000 ranking published with Exxon Mobile at the top of the heap. 

For background, the Forbes Global 2000 is a ranking of the most profitable public companies. However, instead of just using a single metric such as sales, the team at Forbes evaluates companies on the basis of a combination of factors, such as sales, profit, assets and market value. 

Interesting list, though not completely unsurprising, especially as it demonstrates China’s very steady financial progress. The ranking includes companies from 66 countries with the US and Japan still headquartering the majority of the list, although Forbes does note that they have a combined 14 fewer entries this year. China has the third largest number of companies with 15 more members this year than last year. 

Speaking of oil spills we may forget in 15 years, most surprising to me was BP’s staggering return to the top 25 — up from THREE HUNDRED AND NINETY last year. They’re back to being profitable in 2011, going from having a $3.3 billion net loss to making over $26 billion in net income. Suddenly that $13 billion that the company has said it spent on the spill doesn’t seem quite so large. Maybe they can spend some to help the mutant, eyeless shrimp and one-armed crabs that are currently horrifying fishermen in the Gulf?

Your top ten: 

1. Exxon Mobile

2. JP Morgan Chase

3. General Electric

4. Royal Dutch Shell

5. ICBC

6. HSBC

7. Petro China

8. Berkshire Hathaway

9. Wells Fargo

10. Petrobras-Petroleo Brasil

PR Research, Measurement and Education

From:  A Practitioner’s Guide to Public Relations Research, Measurement and Education, by Don W. Stacks and David Michaelson:

Research needs to do more than measure communications importance. It also needs to provide insight into the communication objectives of target audiences. Consequently, the research needs to offer direction for public relations programs and their content and identify corrective strategies so the programs achieve their goals. Measurement in this instance is not an end in itself. Rather it is a diagnostic, feedback-oriented tool.

AMEC Survey Results: Measure, Educate

Can’t think of a better time to start blogging about measurement and ROI than on the heels (or in the wake) of the 2011 AMEC European Summit on Measurement, held in Lisbon this year. 

Blogs are buzzing about this year’s survey results of PR pros on measurement and metrics. While not surprising, the results found that social media measurement, ROI and client education are top priorities.

Not as high up on the list? Finding out the value of reputation and ensuring standards across the industry. 

Would love to see a follow-up to this survey that asked COO’s and CFO’s how they define ROI and if it’s different than how communicators define it —