I keep hearing the phrase “entrepreneurial spirit” being tossed around, especially as it regards to those working within a larger corporate organization. There’s been a lot of dialogue recently about how large corporate entities need to think like a start-up in order to survive — one of my favorite pieces in AdAge was a directive to CMOs to start thinking like a start-up in order to stay relevant.
I love the thinking behind being entrepreneurial in a corporate environment, but I’m a word person at heart (hello, multiple degrees in English lit) and have trouble getting over the antithetical nature of the phrasing. So when I heard the phrase “intra-preneur,” I was intrigued.
I wrote a longer piece in MediaPost about why sustainability professionals should consider being “intra-preneurs” — check it out here.